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Tiffany & Co.

To celebrate the Tiffany T1 collection, Tiffany & Co. partnered with ELLE to launch a custom Instagram filter paired with a social media activation.

Service:

  • Campaign concept development

  • Photo‑shoot arrangement and on‑set support

  • Talent lineup coordination

  • Article launch planning (Facebook, Instagram feed, story, ELLE platforms)

  • Filter launch management

  • Development for the Tiffany & Co. Tea Set giveaway

  • Social amplification strategy to boost user participation

Service Type:

  • Digital Marketing

Role: 

  • Account servicing @ SCMP

ELLE team managed the full campaign development—from creative concept to production and launch—bringing together editorial‑style visuals, an interactive filter experience, and a consumer engagement giveaway mechanic.


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We coordinated the filter recording with three selected talents, oversaw styling and shooting arrangements, and produced an online mini game that rewarded users for engaging with the filter content.

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