rag & bone
To celebrate the launch of the rag & bone x Star Wars collection, we created an immersive, high‑impact street activation and in‑store experience in the heart of London’s SOHO district.
Service:
Event Management & Production
Event Concept Development
Guest Invitation
Service Type:
PR Event Management
Role:
PR @ Industry Menu (London)
We transformed the area into a buzz‑worthy launch moment, complete with a Star Wars–themed photo booth, champagne and premium catering, and a full in‑store experience to engage media, influencers, and shoppers. To maximise attention and drive both foot traffic and online buzz, we deployed four eye‑catching stormtroopers along with a branded black cab patrolling key SOHO streets, generating strong visual impact and social shareability.
The combination of street activation and in‑store engagement successfully amplified awareness, encouraged organic content creation, and attracted strong walk‑in traffic to the store.