OGAWA

OGAWA unveiled their latest foot massager, OMKNEE, with a dynamic product launch event led by artist group I Love You Boyz as the “One Day Store Manager.”

Service:

360 PR (product seeding, press release, media pitching, media & VIP invitation)
Event management (scriptwriting, logistics, event flow planning)
Event concept development
Event production
Artist, speaker, and influencer lineup
Online video shooting preparation and coordination
Visual design

Service Type:

PR Event Management

Role:

PR @ Firebean Limited

Ahead of the launch, I Love You Boyz also took part in the filming for the brand’s product video advertisement, amplifying the campaign’s reach across digital channels.

Joined by 10 Instagram KOLs, the event generated strong social engagement and awareness for the new product.