MTR | Arcade
MTR Arcade is a short‑term in‑app interactive game designed to boost user engagement and increase time spent within the MTR Mobile ecosystem.
Service:
Game ideation and concept development
Game mechanics & UX flow design
Full game UI/UX & visual design
Game development & UAT & Load-test
In‑app promotion materials (banners, feed visuals, copywriting)
In‑app engagement strategy to drive participation
Coordination with MTR Mobile technical team
Service Type:
Application Production
Role:
Growth Hack Manager @ Guru Online
Our team supported the project from concept to execution, delivering a fun, simple, and rewarding experience that encouraged users to log in, play, and earn MTR Points instantly. We crafted the game idea, visual style, UI flow, and overall play mechanics—ensuring the experience stayed true to MTR’s brand identity while remaining easy and enjoyable for all age groups.
The game allowed users to log in, play a quick challenge, and instantly earn MTR Points as rewards. This mechanic effectively encouraged repeated log‑ins and increased user session duration, supporting MTR Mobile’s objective of strengthening in‑app engagement and daily active usage.