Brita
A digital growth initiative designed to educate consumers on clean drinking water and strengthen BRITA’s product presence across social platforms.
Service:
Growth Hack Project
Social Media Content Development
Word‑of‑Mouth Strategy
Micro Influencers Collaboration
SEM & GDN Campaign Management
Media Page Lineup
Service Type:
Growth Hack Project
Role:
Growth Hack Manager @ Guru Online
For BRITA, a global leader in household and portable water filtration, our digital mandate focused on driving product awareness, strengthening credibility, and communicating the brand’s health‑focused value through education‑led content.
By combining social media strategy, micro‑influencer collaborations, and targeted paid media (SEM & GDN), we built a digital presence that highlighted water purity, filtration technology, and daily lifestyle integration. The goal was to help families understand the importance of clean water—starting “from the core,” the filter itself.