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La Mer | Treatment Lotion

A premium PR activation designed to amplify La Mer’s iconic Treatment Lotion through immersive experience design, influencer engagement, and refined social storytelling.

Service:

  • Influencers Invitation & Management

  • Social Images & Reels Shooting Arrangement

  • Storyboard Development (incl. shooting angle & flow suggestions)

  • Script Writing

  • Press Release Development

  • Media Interview Question Development

  • MC Management

  • Event Planning

Service Type: 

PR Event Management


Role: 

Collaboration with Propagate Public Relations Limited

For La Mer’s Treatment Lotion Campaign, we created a multi‑layered content and PR activation designed to highlight the product’s hydration power and signature La Mer glow. The campaign focused on premium experience building, consistent visual storytelling, and strategic influencer collaboration to drive strong organic visibility.

We managed everything from talent coordination to production flow — ensuring that every reel, every photo, and every on‑site experience reflected La Mer’s polished and luxurious brand image.

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