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La Mer | Christmas

A festive luxury celebration designed to immerse guests in La Mer’s iconic holiday world through premium influencer engagement, storytelling‑driven content, and a visually captivating brand experience.

Service:

  • Influencers Invitation & Management

  • Social Images & Reels Shooting Arrangement

  • Press Release Development

  • Media Interview Question Development

  • MC Management

  • Event Planning

Service Type: 

PR Event Management


Role: 

Collaboration with Propagate Public Relations Limited

For La Mer’s Christmas Campaign, we curated a premium holiday experience that brought the brand’s seasonal universe to life. The event transformed the venue into a festive La Mer wonderland — complete with signature green installations, gift‑stack sculptures, and immersive product displays.

Our team executed full‑scope PR management, from inviting high‑profile influencers to guiding on‑site content creation. The objective was to generate a wave of organic, high‑quality social coverage that highlighted holiday gifting, elevated rituals, and La Mer’s unmistakable luxury.

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