Futu
To amplify awareness for the Futu trading app, Futu partnered with Lamborghini in an exclusive collaboration featuring ELLE MEN.
Service:
• Video concept development
• Full video production (styling, fitting, venue rental)
• On‑site shooting coordination
• Model sourcing and lineup
• Social media launch across Facebook and Instagram
Service Type:
Digital Marketing
Role:
Account Servicing @ SCMP
ELLE MEN developed a series of online videos and advertorial pieces distributed across Esquire and ELLE MEN’s digital platforms—including Facebook, Instagram, banner ads, and eDM—maximising visibility and engagement across both audiences.
The project centred around producing dynamic video content and editorial articles that highlighted the app’s innovative features through the lens of speed, precision, and modern lifestyle.